Brand Description

  The pandemic is no longer top-of-mind for consumers. But they’ve still got plenty on their minds. And a crop of new issues is having an impact on the household and personal products industry. Even before consumer buying patterns returned to normal, and shoppers returned to stores, marketers and their suppliers were hit with soaring raw material costs driven, in part, by supply chain issues. Then came the War in Ukraine, and most companies in our industry responded by exiting Russia in a sign of solidarity against the invasion. All of these issues have roiled global household and personal product markets. Roiled, but the industry remains on a roll. According to Euromonitor International, global sales of household and personal products rose 3.5% last year to $715 billion. In The Top 50, our annual look at the largest US players in the household and personal products industry, nearly every company took time to detail price increases that they plan on passing on to consumers. Most are in the 8-12% range. Of course, no one is saying when prices will come down. In fact, there’s growing concern that the US and other economies may be entering a recession. History tells us, of course, that the household and personal products industry fares much better than others when economies dip. Since we’ve started publishing The Top 50 in 1978, Procter & Gamble has always been ranked No. 1. Times change, but not the top spot on our list. Coming in at a distant No. 2 is The Estée Lauder Companies. But there has been some movement among The Top 50. L Brands is no longer. As a result, Bath & Body Works and Victoria’s Secret are stand-alone companies that made our list. New is Orveon, which owns brands such as Bare Mineral, Laura Mercier and Buxom. Also new are Oddity and Maesa. We hope you enjoy this edition of The Top 50. If you think your company belongs here, reach out. And, of course, be sure to read the August issue of Happi, which includes the International Top 30—our list of the biggest players in the global household and personal products industry with headquarters outside the US. 1. Procter & Gamble Cincinnati, OH $57.0 billion 2. Estée Lauder New York, NY $16.2 billion 3. Colgate-Palmolive New York, NY $14.1 billion 4. SC Johnson Racine, WI $11.0 billion 5. Bath & Body Works Columbus, OH $7.9 billion 6. Johnson & Johnson New Brunswick, NJ $7.7 billion 7. Ecolab St. Paul, MN $6.3 billion 8. Church & Dwight New Brunswick, NJ  $4.8 billion 9. Coty New York, NY $4.6 billion 10. Clorox Oakland, CA $4.1 billion 11. Amway Ada, MI $3.5 billion 12. Mary Kay Addison, TX $2.8 billion 13. Diversey Fort Mill, SC $2.6 billion 14. Young Living Lehi, UT $2.2 billion 15. Revlon New York, NY $2.0 billion 16. Nu Skin Provo, UT $1.6 billion 17. Rodan+Fields San Francisco, CA $1.5 billion 18. Jeunesse Lake Mary, FL  $1.3 billion 19. Victoria’s Secret Columbus, OH $1.2 billion 20. (tie) Scentsy Meridian, ID $1.0 billion 20. (tie) Senegence Foothill Ranch, CA $1.0 billion 20. (tie) Zep Atlanta, GA $1.0 billion 23. John Paul Mitchell Systems Beverly Hills, CA $925 million 24. Neora Farmers Branch, TX $820 million 25. No. 7 Beauty Company Deerfield, IL $750 million 26. Edgewell Personal Care Shelton, CT $716 million 27. Newell Atlanta, GA $712 million 28. Melaleuca Idaho Falls, ID  $700 million 29. The Carlyle Group Washington, DC $684 million 30. PDC Brands Stamford, CT $674 million 31. Alcora Miami, FL $632 million 32. Olaplex Santa Barbara, CA $598 million 33. Orveon New York, NY $571 million 34. Luminex Cincinnati, OH  $550 million 35. WD-40 Company San Diego, CA  $448 million 36. Markwins City of Industry, CA $420 million 37. Combe White Plains, NY $405 million 38. ELF Beauty Oakland, CA $392 million 39. (tie) Gojo  Akron, OH $370 million 39. (tie) Jafra Westlake Village, CA $370 million 41. Guthy-Renker El Segundo, CA $369 million 42. Forma Brands Los Angeles, CA $350 million 43. L Catterton Greenwich, CT $330 million 44. Prestige Brands Tarrytown, NY $320 million 45. Tupperware Orlando, FL $286 million 46. Oddity New York, NY $268 million 47. Anastasia Beverly Hills Los Angeles, CA  $250 million 48. Luxury Brand Partners Miami, FL $249 million 49. Maesa New York, NY $241 million 50. Spartan Maumee, OH $205 million